Our Development Process
A website should serve as the foundation for your business’ online presence. Your online sales, marketing and branding efforts should all stem from your website. As a foundational piece to your business, we understand the importance of a well built website and we are passionate about building custom solutions that meet the unique needs of your business. In a competitive online world, having a simple template website is not enough to be successful long-term. You need a website that is built with your business strategy in mind.
That is why at Digital Entrigue, we don’t see ourselves as your web designers but rather, your business partners. Our development team has partnered with businesses from various industries to build custom websites and content management systems that expand their online presence.
Responsive design refers to the practice of ensuring your website is properly designed to ‘respond’ to different screen sizes and devices such as your phone, tablet and laptop. A responsive website will successfully adapt to the screen size it is on without negatively affecting your user’s experience. Ensuring your website is viewable on mobile devices such as your phone and tablet is critical in today’s market. Users are now spending more time using the Internet on their mobile devices than on their laptop/desktop computer. In fact, this has been the case since late 2016 and the trend amongst Internet users continues to move towards mobile usage. If that wasn’t enough, popular search engines like Google actually reward websites with a mobile responsive website design by boosting their ranking in the search results. That means that if you have a website and it isn’t mobile responsive, you are not only preventing the majority of your customer base from properly navigating your site, but you are also losing out on valuable search engine traffic related to your industry.
In competitive industries where the number of people searching for businesses like yours range in the millions, not having a mobile responsive website could be costing your business thousands of visits from potential and existing customers.
If you have a website that isn’t mobile responsive, please feel free to get in touch with our team for assistance.
E-commerce websites provide businesses with a strong foundation to drive product sales through directly. At Digital Entrigue, we understand the importance of e-commerce for product-based businesses and the impact that it can have on a company’s bottom line. Depending on the industry and product line in question, the structure of an online store can vary significantly. We approach each e-commerce project differently so that we can match the specific needs of our partners.
Our custom designs focus on optimizing conversion rates and turning visitors into buyers. When it comes to developing e-commerce websites, we are especially focused on understanding your vision as a business and the details that make your product offering.
To learn more about our design process and how we can consult with you on your overall online business strategy, visit our design process page.
A content management system allows our partners to make updates and modifications to some and sometimes all their website content following the development stage. At Digital Entrigue, we use Wordpress as our content management system for most clients because of its speed, security and user friendliness. While we do offer custom content management systems for really complex websites, we find that Wordpress is the ideal choice for most clients’ business needs. One of the benefits of Wordpress relative to a custom build is that it is open sourced. This means that it is available for everyone to use, and it is free of charge. Our custom content management systems for larger projects bill monthly.
To decide whether a content management system is required for you and your business, we sit down with our partners before beginning the design process to talk about how you will be using your website. For partners that want to have continued access to their website to make changes and updates on their own following development, a content management system may be a great choice for you. For example, if you have a blog section on your website that you want to regularly contribute to, a content management system will allow you to make and edit posts on your site manually, rather than contacting us to do it on your behalf.
Alternatively if you are someone who doesn’t want to deal with the pain or hassle of overseeing your website changes and updates, we’ve got you covered. Our team at Digital Entrigue is well equipped and more than happy to be at your disposal to make changes and updates to your website whenever needed.
When it comes to website design and development, there is a very large range of costs to account for when determining price. Depending on the technical complexity of your site as well as the graphic and content development required, the price for a website will vary accordingly. If you are in the market for a new website, you can contact us for a free quote from our development team.